New beach/pool chair makes summer fun accessible to disabled Americans

(Wilmington, DE) – Neatech, the Italian manufacturer of wheelchairs and vehicles for disabled travelers, announced today that it has introduced its top-selling beach-pool-snow chair, JoB (Joy On the Beach), into the American market.

“JoB, with its light-weight design and rugged, over-sized wheels, is the all-terrain vehicle for the disabled,” says marketing director, Joseph Grosso. “It rolls across sand, can be used as a beach lounge chair, can be pushed into open the water for easy swimming access, and can be used to easily lower and lift disabled individuals from pools.  During the winter it becomes the perfect snow vehicle.”

In fact, because of the vehicle’s ability to function in snow, water, and sand, the JoB is currently being adapted for the 2008 Sahara Marathon, where athletes will push a disabled team member along the sandy course.

During the past five years the JoB has been introduced throughout European beaches and resorts with incredible success.  The Italian city of Ravenna, for example, provided 50 chairs to the beaches along their Mediterranean coast.  City spokeswoman, Lisa Dradi, says that “during the first month of use, 1200 citizens and tourist used the beach chair to access the sea and relaxation on the beach.”

A similar response was experienced by the international tour operator Ventaglio, when it introduced 80 JoBs—branded with the company name and logo on the back—into 15 of its resorts.  According to Monica Corbellini, director of accessible travel programs for Ventalio, bookings of disabled vacationers increased by 13,000 in the resorts utilizing JoB.
For more information, visit the Neatech website at www.neacare.com or email info@neacare.com.

BEACH/POOL CHAIR CAPTURING DISABLE MARKET

Neatech’s “JoB” has become a media tool throughout Europe

(Wilmington, DE) – Beachfront communities, hotels, and resorts are discovering a new means of advertising to the disabled traveler thanks to Neatech, Italian manufacturer of the top-selling beach-pool-snow chair, JoB (Joy On the Beach).

“JoB, with its light-weight design and rugged, over-sized wheels, is the all-terrain vehicle for the disabled,” says Neatech owner Joseph Grosso. “It rolls across sand, can be used as a beach lounge chair, can be pushed into open the water for easy swimming access, and can be used to easily lower and lift disabled individuals from pools.  During the winter it becomes the perfect snow vehicle.”

During the past five years the JoB has been introduced throughout European beaches and resorts with incredible success.  The Italian city of Ravenna, for example, provided 50 chairs to the beaches along its Mediterranean coast.  City spokeswoman, Lisa Dradi, says that “during the first month of use, 1200 citizens and tourist used the beach chair to access the sea and relaxation on the beach.”

Inasmuch as this is the practical side of the JoB, there is also a marketing/advertising side. Neatech branded the backs of the Ravenna chair.  The city, in addition, put out a press release telling the world about their “disable-friendly beaches.”  They also included the JoB as a “new attraction for accessible beaches” on their website.

A similar campaign was launched by international tour operator Ventaglio, when it introduced 80 branded JoBs into 15 of its resorts.  Besides the company logo on the back of each chair and inclusion into the company’s “disability travel” section of their website, Ventaglio also included pictures of the JoB in use in their annual catalog and resort brochures. According to Monica Corbellini, director of accessible travel programs for Ventalio, bookings of disabled vacationers increased by 13,000 in the resorts utilizing JoB.